http://www.johnband.org/blog/2010/07/20/no-the-old-spice-campaign-hasnt-failed/ The idle musings of John B Mon, 02 Jan 2012 17:27:31 +0000 http://wordpress.org/?v= hourly 1 http://www.johnband.org/blog/2010/07/20/no-the-old-spice-campaign-hasnt-failed/comment-page-1/#comment-136949 Geir Freysson Thu, 22 Jul 2010 15:21:32 +0000 http://www.johnband.org/blog/?p=949#comment-136949 Interesting post. It's one of very few I found that questions the "sales down 7%" micro-meme. I wrote my own post on how data from Google trends (http://tinyurl.com/3azg6o5) shows that if the data omits July, the effect of the viral success hasn't been measured yet. Interesting post. It’s one of very few I found that questions the “sales down 7%” micro-meme. I wrote my own post on how data from Google trends (http://tinyurl.com/3azg6o5) shows that if the data omits July, the effect of the viral success hasn’t been measured yet.

]]> http://www.johnband.org/blog/2010/07/20/no-the-old-spice-campaign-hasnt-failed/comment-page-1/#comment-136838 Matthew Tue, 20 Jul 2010 20:08:18 +0000 http://www.johnband.org/blog/?p=949#comment-136838 I have to say this is the first I had heard of the campaign. Your point seems valid on the wider brand and 52 week period - the latter seems an odd way to measure anything given how slow it is to get results, and I find it hard to believe that it gets such prominence in news articles. I have to say this is the first I had heard of the campaign. Your point seems valid on the wider brand and 52 week period – the latter seems an odd way to measure anything given how slow it is to get results, and I find it hard to believe that it gets such prominence in news articles.

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