Experience

Content leader for B2B technology companies, with an editor’s instincts and a strategy consultant’s training. Based in Sydney.

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Profile

15+ years across editorial, strategy and marketing roles in B2B, currently leading global content at a high-growth SaaS company. A background spanning business publishing, management consulting at PwC and market analysis means content decisions start from commercial logic. Experienced people manager across in-house, agency and freelance teams.

Career

Content Marketing Manager, Protecht

March 2022 – present

High-growth B2B SaaS GRC and regtech platform for enterprise risk management, backed by an A$42M Series A (2022) and a US$280M investment from PSG Equity (2025), with enterprise customers across APAC, North America and EMEA.

  • Lead global content strategy and editorial direction, reporting directly to the CMO: set content priorities and the global calendar, develop campaign messaging, and hold brand voice and quality across all output.
  • Run content as a primary driver of pipeline: in FY25, marketing-generated leads grew more than 20% and new opportunities by more than a third, with around 90% of deals marketing-influenced through three years of rapid growth.
  • Brief, manage and edit work from a bench of agencies and regular freelancers, as well as internal contributors.
  • Own SEO and AEO strategy, working with specialist consultants to grow organic visibility and extend it into AI search and answer engines.
  • Lead thought leadership and executive content: write strategic communications and messaging for the C-suite, oversee reports, eBooks and whitepapers across GRC, cyber risk and industry verticals, and run the customer case study program for sales and campaigns.
  • Work with regional marketing, product marketing, demand generation, sales leadership and subject matter experts to fit content to local markets, campaigns and sales enablement.
  • Design and run AI-assisted content workflows that scale production and keep brand voice consistent across markets, with editorial judgement kept human.

Digital Marketing Manager ANZ, Starkey

January 2020 – March 2022

US-headquartered multinational medtech company; this role covered both B2B (audiology practices) and B2C (hearing health) audiences across Australia and New Zealand.

  • Owned digital strategy for ANZ, covering content, analytics, paid and organic social, and web strategy.
  • Worked directly with audiologists and clinics as a content and campaign partner, advising on lead generation, customer engagement and conversion.
  • Collaborated with global marketing teams to align messaging, brand tone and campaign frameworks across international markets.
  • Managed all digital channels including social media, EDM, SEM and website through the disruption of the COVID-19 pandemic.

Consultant, Intelligent Analysis Pty Ltd

November 2018 – January 2020

Independent strategy and digital marketing consultancy serving public and private sector clients.

  • Pitched, specified and delivered projects in digital marketing, data analytics and online business transformation.
  • Clients included a major NSW public sector organisation (digital transformation strategy) and a B2B services multinational (customer marketing analytics).

Digital Communications Manager, The Warren Centre

March 2013 – November 2018

STEM think tank and educational organisation affiliated with the University of Sydney.

  • Led digital media strategy and hands-on execution across paid/organic social, website, EDM and video.
  • Used analytics platforms across web, email and social to measure and optimise ROI on digital spend.
  • Designed, commissioned and launched new websites; created printed and e-book marketing materials.

Content Manager / Research Consultant, GlobalData Plc

November 2008 – March 2013

B2B data and analytics company serving enterprise clients across multiple sectors.

  • Led digital transformation of a print-led B2B publisher into an online-first business information platform; specified and launched a range of news and premium content websites.
  • Built and managed a content team of 25+ people across UK and India, spanning multiple seniority levels from magazine editors to junior journalists, responsible for recruitment, day-to-day management, editorial direction and performance.
  • Subsequently ran GlobalData’s beverages research program for Australia and New Zealand: industry interviews, data analysis, benchmarking, report writing and consulting delivery.

Strategy Consultant, PricewaterhouseCoopers

October 2006 – November 2008

Professional services firm providing strategy and transaction services consultancy to multinational clients.

  • Delivered strategy and commercial due diligence engagements for blue-chip multinational clients across B2B and consumer-facing verticals.
  • Covered market sizing, opportunity identification and competitive analysis; managed and developed project teams of 2–5 consultants across engagements of up to six months, presenting findings directly to clients’ senior management.

Managing Editor / Senior Analyst, Datamonitor

September 2000 – August 2006

Joined the online business news team as Writer/Editor and was promoted to Managing Editor within 18 months, then moved to London as Senior Analyst leading consumer and IT market research; presented at international industry conferences and was interviewed by the Economist, the BBC and the Financial Times.

Selected writing

Transport, technology and data writing for Foreign Policy and CityMetric (New Statesman Media), and at Banditry, a long-running blog at johnband.org.

Education

Master of Digital Communication and Culture (Distinction), University of Sydney, 2011–2012

BA & MA, Philosophy, Politics & Economics (2:1), University of Oxford, 1997–2000

Skills and tools

Expertise: Content strategy · Editorial leadership · Thought leadership · SEO & AEO · Demand generation · Sales enablement · AI-assisted content production · B2B SaaS · GRC & regtech

Platforms & Tools: HubSpot · WordPress · Google Analytics · Search Console · Tag Manager · Figma · Adobe Creative Suite · MailChimp

Technical & Analytical: HTML/CSS · SQL · R · Python · SPSS · Advanced MS Office

Languages: English (native) · French (full professional proficiency)