Finding a new Foster home

So there's an interesting piece on Bloomberg quoting the Sunday Times saying that Fosters Group, the Aussie wine and beer company, might sell its beer operations (branded Carlton & United Breweries, confusingly enough) to SABMiller. This makes sense. Since I was working as a drinks industry reporter getting on for ten years ago, I've been … Continue reading Finding a new Foster home

Missing the point on booze marketing, again

So there's yet another alcohol-bashing study out. This one says [*] that sports stars' drunk behaviour has no impact on young adults' drinking behaviour (that's 'over 18s', or 'legally responsible adults'), but that alcohol marketing does. This isn't surprising. Of course alcohol marketing makes people drink more of the brand being marketed, otherwise people wouldn't … Continue reading Missing the point on booze marketing, again