My riot policing piece yesterday attracted 600 unique visitors in 24 hours. That isn't exactly Perez Hilton, but is about six times my current normal run rate (I think the biggest this blog has ever been is about 1000 daily visitors, for some of the global financial crisis articles). The fact that the piece had … Continue reading Blogging is dead and no-one cares?
There seems to be a meme floating around the social marketing world at the moment that the super-notorious Old Spice mass media and viral ad campaign has failed to drive sales, despite grabbing mindshare and winning awards. This seems to be based on a Brandweek article that isn't available on their website (w00t new media … Continue reading No, the Old Spice campaign hasn’t failed