No, the Old Spice campaign hasn’t failed

There seems to be a meme floating around the social marketing world at the moment that the super-notorious Old Spice mass media and viral ad campaign has failed to drive sales, despite grabbing mindshare and winning awards. This seems to be based on a Brandweek article that isn't available on their website (w00t new media … Continue reading No, the Old Spice campaign hasn’t failed

Small company woes

The office manager/PA/secretary at my current workplace is a thoroughly excellent sort, and is absolutely aces at office managing, PA-ing, etc. However, an IT procurement expert she is not - and listening to her on the phone to IT vendors is more than a little painful. The *headdesks* and *facepalms* on the other end of … Continue reading Small company woes

What I’ve been up to, week ending 2010-07-18

These guys reckon Australia is top per capita at CO2 emissions: http://bit.ly/6YSl0V @ozcjr # And always twirling, twirling, twirling towards freedom... RT @JuliaGillard We [are] shaping a better future, going forward not back. # Great piece on the illiberal stupidity of banning the veil: http://nyti.ms/b62QYG (via @sunnysingh_sw6) # Haha, Fresher's Week-tastic: http://bit.ly/cDsZj9 - yay representative … Continue reading What I’ve been up to, week ending 2010-07-18

What I’ve been up to, week ending 2010-07-11

Great Jim Henley piece on 'high road' vs 'low road' policies (eg diplomacy vs war, or investigation vs torture): http://bit.ly/cokCqu # Weird to watch people commenting on the Megrahi case as if he were the Lockerbie bomber. While, as a Libyan intelligence officer, he's... # ...doubtless a nasty piece of work, his (and, indeed, Libya's) … Continue reading What I’ve been up to, week ending 2010-07-11

Supreme Court (UK edition) for the win

Lord Rodger, yesterday: Just as male heterosexuals are free to enjoy themselves playing rugby, drinking beer and talking about girls with their mates, so male homosexuals are to be free to enjoy themselves going to Kylie concerts, drinking exotically coloured cocktails and talking about boys with their straight female mates. Great ruling, though. And nice … Continue reading Supreme Court (UK edition) for the win